7 Social Media Trends to get on Board of NOW!

There is always some new update or trend and it can get tiring but stay on top we must, especially if we are on social media to grow our brands and businesses.
Check out 7 Trends to take advantage of today!

1. Stories and other Disappearing Posts
Be it Snapchat, Facebook or Instagram, you can now send short stories out to your audience, and they will disappear after a period (for most platforms, 24 hours).
This is especially good where you are at an event for example and want to show a lot of what is going on but would not want to post them on the page directly.
Now with the 'Highlights' feature on Instagram, it is even better as you can leave some on your page to give people a glimpse of your day and interests. Categories like 'Beauty', 'Nature', 'Cars' etc can easily show visitors to your page what your page is about.

2. Live!
Go Live! You can host a live talk show, connect instantly with fans or show demonstrations of how you do things by going live from your page. To avoid talking to just yourself, be sure to let people know in advance that you will be live, so for example you can start prepping your followers 2 to 3 days in advance.
P.S, Do you know you can now go live on YouTube as well? It is not just for edited videos!

3. Follow Hashtags
A platform like Instagram now allows you not just follow people, but also hashtags.
This means instead of following everyone who sometimes posts things you may be interested in, you can follow a hashtag and see more of those type of content. How does it work to your advantage?
See next tip

4. Use Hashtags
Now that people can follow hashtags, create one that is unique but universal!

5. Videos
Video content will continue to garner more attention than just pictures and practically every platform supports this now. Don't think of just long form videos, even Boomerangs and Microsoft Hyperlapse videos work as well.
Aim to incorporate more video content moving forward

6. Don't Ignore Whatsapp
Whatsapp is basically turning itself into a social media platform so if you use it already, try out its new features like status updates, and try out unique features like groups for your brand.
(While we are it, do join my whatsapp group by sending a message to +2348136882989)

7. Don't ignore Generation Z
Every year, thousands and millions more are eligible for voting, driving, and social media platforms...
Find a way to target new audiences, old and young.



Hi guys, how's the week going? Mine has been super packed with exams and making money moves like our MCM advised on Monday. However today, our WCW has me on cloud 9 as I was super curious about her move from architecture into the media industry.
She's a co-host on Ebonylife TV's show for millenials 'Moments-Z; today we are crushing on the beautiful Pelumi Shittu.
From her pictures, you can tell that she super fun, cant you? Enjoy! ;)

Hey Lumi!

1)     You studied architecture in school. Why the move into media and are you ever going back to architecture?

PELUMI: Hey!!! I studied architecture in school but then moving into media was not a conscious effort for me because first of all I had a lecturer in school who always made me feel bad about my design. he made me feel like I had no future what so ever in design or in architecture so I was always looking for the next thing that I could do that I was sure that I was going to excel in it, be comfortable with it, have fun and still impact my community and the world at large. So, there was a friend of mine who drew my attention to the fact that I loved presentations in school, I loved talking, defending and representing my group in group projects. She then sent the link to the moments Z audition that brought me into the media industry and made me who I am today. Will I ever do architecture? I really don’t think so... but the beauty of architecture is that you can major in different parts like aesthetics(facade architecture), landscape design, interior design etc... so I hope to major in one of them. But if I can’t, then I definitely have to figure out a way to marry media and architecture together and carve a niche for myself๐Ÿ˜๐Ÿ˜๐Ÿ˜

2)      You are a presenter, you must have attended quite a number of auditions, tell us about one you’ll never forget?

PELUMI: Funny enough I have not physically attended so much because nowadays a lot of companies just require to send a demo and your CV to a certain email address or website and sometimes they reply, sometimes they don’t. There is one that I went for recently though and during the course of the conversation/audition I had mentioned payments like 3-4 times. The person interviewing had to stop and stare at me like... “you like money o!” I wasn’t even aware at that time that I was saying it. I guess that’s where my head was at, during that period ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚ I was broke then ๐Ÿ˜‚๐Ÿ˜‚

3)     What 3 tips would you say are key to getting into media Nigeria?

PELUMI:  My 3 tips have definitely got to be:
1. Know what you want to do, that way you can channel your focus on certain auditions you want to go for. E.g are you interested in fashion? Be a lifestyle presenter et.c it’s all about carving a niche for yourself in this industry.
2. Image. What image are you trying to sell to the people? You can call it branding if you want. Do you want to be known for your energy, makeup, style, controversy? Whatever it is. Find that and sell that. Especially on your Social media page. You never can tell that post that will circulate round and get the right people interested in you.
3. Network.... let’s be honest ehn, some things in this industry are gotten by connections. It is who you know, you recommend for a job or position. So, why not let a lot of people know you and recommend you ๐Ÿ˜๐Ÿ˜

4)     Before the camera comes on, you......

PELUMI:  pray and ask the Holy Spirit for help, direction and energy lol. I read and research to know the angles I’m coming from and areas I would like to touch, I interact with the crew so that we’re all in a good mood where we can work together and have fun. I dance as well, to get my adrenaline pumping ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

5)     One thing you'd like to say to your '20 year old' and '40 year old' self respectively?
PELUMI: I’m still in my early 20’s na ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚ but anyway, I’d say never compare yourself with anybody. Situations change in an instance. Discover yourself and walk in that don’t focus solely on school and it’s assignment. Have fun, live a little, go to more places and just be young. Psssttt! You’re going to end up in the media industry so start learning and going for auditions already, architecture is not your way๐Ÿ˜ don’t tell future me I gave you expo๐Ÿ˜œ๐Ÿ˜œ
To 40 year old me: I hope all the struggles were worth it. I hope you’re super rich and dining with Kings and presidents already. I hope you’ve touched and changed lives. I hope you’re married, with kids and living without regrets.

6)If you could exchange lives with any media personality. Whose life are you picking?

PELUMI: I’m picking Ellen Degeneres!!!! She’s everything I want to be! A great interviewer, funny, energetic, looks young for her age, generous as heck, has her own show and companies as well, comfortable in her own skin etc

7)What’s on your mind this Wednesday?
PELUMI:  On my mind this Wednesday, how to be better, make more money,get more followers on Instagram, have more than one business. As you can see, my mind is full๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

That'ts it guys!hope you enjoyed?
Stay inspired ;)


#OAP101 4 Ways to Stay Fresh and Credible as a Media Host

Hello fresh, aspiring or established media personality,
It is a beautiful new week and I am writing this, sipping my tea, and thinking about how to keep being fresh and credible.

The truth is, there are 2 things you want to avoid on this journey- being thought of as stale, and being thought of as fake, as in, a source of fake news.

Some of the ways to stay fresh and credible are:

- Verifying your Sources
This is one of the most established tenets of journalism and I still get surprised when even interns or students on Industrial Attachment feel comfortable presenting me with stories, or worse, going on air with stories based on, 'People say...'

Investigative Journalism even has higher standards but whether you went to media school or not, as with life, so with news- check, recheck, double check.

- Consuming Different Kinds of Content
If you are into Music, you can still get some content from Sports. If you love News, Fashion may surprise you.
By watching and listening to other kinds of content, you stay updated and easily adaptable.

- Checking out Trends
Social Media platforms are making things a lot easier for us these days as they have things like 'Explore' (Instagram), 'Trending' (Twitter) and more.
A simple daily glance at online trends can help ensure you keep up with what everyone is talking about.

- Gisting with People
Sometimes, just a good kickback with people provides a world of fresh news, stories and talking points for you.
By listening to them and enjoying what they say, you get an insight into what people are excited, worried or lackadaisical about.
This can help you immensely.

What do you think of these tips? How do you stay fresh and credible as a media host from your end?
s.h.a.r.e with me.


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